Marketing will always be in demand. It is executed in various forms and is applied in different ways for a wide variety of categories, but the end goal is almost always the same: acquire more customers through distinct channels, providing a positive ROI over the lifetime value of the customer. …

If you haven’t been around the web marketing world in the 2000s, you may never have heard of a mini site before. A mini site, basically, is a website with a minimal amount of pages, and created to serve a larger purpose website such as a brand or sub-brand. A…

Every hour of every other day, someone around the world decides to become a full-time SEO consultant. …

All link building is not created equal. Let’s face it: link building is easier for some companies than others. Link building is also easier for some industries than others. But most of all, link building is easier for some business models than others. It’s objectively easier to gain links for…

Keywords are, unquestionably, a key component to a successful marketing strategy. Many SEOs (myself included) begin every campaign with deep research into identifying and qualifying the best target keywords for our clients. Admittedly, it used to be much easier in the past. …

Nick: It’s a million dollar idea! Stuart: It’s a billion dollar idea. Nick: Even better! — The Internship Have you ever had a game-changing idea for an app, business or software which you’ve never shared publicly? I would suspect we all have at some point in our lives. What is…

SEO is a fantastic field to be in. It can and is often considered a multi-skilled profession, covering disciplines like content marketing, UX, copywriting, PR, and web development. One moment we could be reformatting JavaScript and CSS files, another we could be discussing a pitch with a journalist from our…

Every SEO and entrepreneur has a bunch of domains they never use, just sitting in their Namecheap or NameSilo account collecting dust. …

Software as a service (SaaS), rightfully so, has been the holy grail of business models for a while now. The lure is undeniable: a one-time cost of development and design, fully scalable (and massively profitable) lines of code that cost peanuts to host and maintain, while charging people all around…