Why is B2B Marketing So Hard?Working as a SEO & marketing analyst for B2C and B2B companies, agency and client-side, has given me a full appreciation for the industry…Sep 23, 2022Sep 23, 2022
6 Lesser Known Ways to Optimize Any PPC CampaignTightening the faucet on a Google Ads/Microsoft Advertising campaign is one of the most laborious tasks to perform as a marketing…Jul 21, 2022Jul 21, 2022
How to Properly Deal With “Out of Stock” ItemsAs a SEO consultant, you only have so much authority on what a company does with their website. All too often, they move in the opposite…Feb 12, 2022Feb 12, 2022
Is SEO The Ideal Marketing Discipline (for Freelancers)?Marketing will always be in demand. It is executed in various forms and is applied in different ways for a wide variety of categories, but…Jun 19, 2021Jun 19, 2021
Why Every Brand Should Consider a Mini SiteIf you haven’t been around the web marketing world in the 2000s, you may never have heard of a mini site before. A mini site, basically, is…Jun 7, 2021Jun 7, 2021
[OPINION] Every SEO Needs A Side ProjectEvery hour of every other day, someone around the world decides to become a full-time SEO consultant. Wide-eyed and confused, they publicly…May 23, 2021May 23, 2021
How to Find “Buyer Intent” KeywordsKeywords are, unquestionably, a key component to a successful marketing strategy. Many SEOs (myself included) begin every campaign with…May 8, 2021May 8, 2021
[OPINION] No One Is Stealing Your IdeaNick: It’s a million dollar idea! Stuart: It’s a billion dollar idea. Nick: Even better! — The InternshipMay 1, 2021May 1, 2021
